Hi! I’m Pamela Ripi, founder of By Alchimie™. Originally from Argentina and now based in Edmonton, Alberta, my journey began in the world of Western medicine, where I trained and worked as a physician and neonatologist.

Over time, I felt called to a more holistic path, one that embraces the connection between mind, body, and spirit. This shift led me to expand my expertise into wellness coaching, Primordial Sound Meditation (certified by Chopra), sound therapy, massage therapy, reflexology, and meridian acupressure.

But one of the most personal transformations began when I was diagnosed with an autoimmune condition. I had to rethink everything, especially what I was putting on my skin. Frustrated by the lack of truly clean products, I began formulating my own using plant-based, natural ingredients that would support my health rather than compromise it.

The results were profound, and that’s how By Alchimie™ was born.

Every product I create is part of a bigger vision: to empower others to live more intentionally, care for themselves with love, and reconnect with the healing power of nature.

Even the names of our products are chosen with care, inspired by Old Norse to honor ancient wisdom, elemental energy, and our deep connection to the natural world.