{"id":39,"date":"2025-06-06T05:27:29","date_gmt":"2025-06-06T05:27:29","guid":{"rendered":"https:\/\/www.alchimiewellbeing.com\/?page_id=39"},"modified":"2026-07-20T13:41:17","modified_gmt":"2026-07-20T19:41:17","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.alchimiewellbeing.com\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"<section class=\"l-section wpb_row height_large with_img\" id=\"about\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"1920\" data-img-height=\"1100\" style=\"background-image: url(https:\/\/www.alchimiewellbeing.com\/wp-content\/uploads\/2025\/06\/flowers-bg.png);background-position: center left;background-repeat: no-repeat;background-size: contain;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_8e784a87 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><h3 class=\"w-text us_custom_2df0e464\"><span class=\"w-text-h\"><span class=\"w-text-value\">About Alchimie<\/span><\/span><\/h3><div class=\"w-text us_custom_a0e702bc has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">About<\/span><\/span><\/div><div class=\"wpb_text_column us_custom_1f257949\"><div class=\"wpb_wrapper\"><p>Hi! I\u2019m <strong>Pamela Ripi<\/strong>, founder of By Alchimie\u2122. Originally from Argentina and now based in Edmonton, Alberta, my journey began in Western medicine, where I trained and worked as a Physician, Neonatologist.<\/p>\n<p>Over time, my focus evolved toward a more holistic approach, one that integrates the connection between mind, body, and spirit. This led me to further studies in Wellness Coaching, Primordial Sound Meditation (certified by Chopra), Sound Therapy, RMT, Reflexology, and Meridian Acupressure.<\/p>\n<p>Recognizing the need for truly clean and effective skincare, I began developing formulations using plant-based, natural ingredients designed to support overall well-being. From this philosophy, By Alchimie\u2122 was born.<\/p>\n<p>Each product is created with intention, combining scientific understanding, holistic principles, and the healing power of nature. Even our product names are inspired by Old Norse, a tribute to ancient wisdom, elemental energy, and our deep connection with the natural world.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-hwrapper valign_top stack_on_mobiles align_none\" style=\"--hwrapper-gap:1rem\"><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"\/wellness\/\"><span class=\"w-btn-label\">Book a session<\/span><\/a><\/div><div class=\"w-popup w-btn-wrapper align_none\"><button type=\"button\" aria-label=\"Our mission\" class=\"w-popup-trigger type_btn w-btn us-btn-style_1\"><span class=\"w-btn-label\">Our mission<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">Our mission<\/div><div class=\"w-popup-box-content\"><p>Our mission is to educate and empower the community about the importance of using natural, plant-based products in self-care. We believe that small, mindful choices can lead to profound changes in health and in the world around us.<\/p>\n<\/div><\/div><\/div><div class=\"w-popup-closer\"><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_135e11d2 us_animate_this type_sticky\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"1048\" src=\"https:\/\/www.alchimiewellbeing.com\/wp-content\/uploads\/2025\/06\/about-us.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.alchimiewellbeing.com\/wp-content\/uploads\/2025\/06\/about-us.webp 1024w, https:\/\/www.alchimiewellbeing.com\/wp-content\/uploads\/2025\/06\/about-us-293x300.webp 293w, https:\/\/www.alchimiewellbeing.com\/wp-content\/uploads\/2025\/06\/about-us-1001x1024.webp 1001w, https:\/\/www.alchimiewellbeing.com\/wp-content\/uploads\/2025\/06\/about-us-600x614.webp 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"About AlchimieAboutHi! I\u2019m Pamela Ripi, founder of By Alchimie\u2122. Originally from Argentina and now based in Edmonton, Alberta, my journey began in Western medicine, where I trained and worked as a Physician, Neonatologist. Over time, my focus evolved toward a more holistic approach, one that integrates the connection between mind, body, and spirit. 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